5 Web Design Trends That Will Still Be Trendy In 2018

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Keeping your website “trendy” will help improve user experience and eventually lead to more conversions. So what trends do you need to watch for? Keep reading to find out the top 5 web design trends in 2018. Minimalism- you’ve probably heard of it in reference to home and office design. It’s time to start thinking about the web design trends that are bound to be strong front-runners to dominate this year’s web design space. Here are the popular web design trends we’ve compiled for 2018. Rich Vibrant Colours. Colour is one of the most stimulating tools in a web designer’s toolkit. Looking forward to the 2018 web design trends — Between the bright colors, bold gradients and integrated animations, 2018 is gearing up to be one of the most fun years in recent memory around the web. We can’t wait to see what designers are going to come up with and how they’re going to push the limits.

Are you sure your website is trendy and responsive enough to attract even more customers in 2018? Maybe you need a new, better one? In this case, you should know at least something about web design and the current trends in the industry.

Don’t worry, you don’t need to visit special courses or hire a professional team to help you to figure out what is trendy and what is no more effective for your website this year. All you need is just a couple of minutes and the desire to make better what you already have. Don’t have your website yet? That’s not a problem. You can check influce.com to see how exactly to solve that problem from a professional point of view.

But if you already have a platform, check what kind of changes you might bring in 2018, making it even more productive and effective.

Best Web Design Tendencies in 2018

Web design is the beauty and smart navigation of your website. It can go one way or another as long as it is suitable for your target audience and marketing goals. Your design should match what your customers are looking for. The design, in general, is a very subjective topic. Still, there are some obvious trends, which can’t be neglected when working on your own platform, no matter what your niche or market is. Those are exactly the trends we’re going to discuss right now.

So, what should you base your website on in 2018? What ideas should you pay attention to first?

Every season we come up with slightly different trends in web design and development. The following 5 trends are recommended to be really watched out for by the experts during the next season.

  1. Colors. Black and white website design is slightly going out. What trendy right now is adding a pop of color to your platform – blue, red, orange, purple, etc.
  2. Typography. Those 14-16 pixel fonts seem to be everywhere right now. In 2018 the fonts become bigger and bolder. The more customized font you have, the better. That is the typography logo this season;
  3. Gradient. Gradient color transitions have also replaced black and white backgrounds, which were on top during the last 2-3 years. Multicolor gradient backgrounds are already here;
  4. Responsive design. That is probably one of the most important trends. The websites become more user-friendly and mobile;
  5. Animation. Want your website to stand out? Use animation. Animated and interactive user interface design looks equally good in every field and is suitable for every market category.

Web design trends are a very specific topic. The Internet is overwhelmed with different opinions and personal ideas about what exactly is going to be on top this or that season. We’ve tried to sum up all of those opinions, composing them into 5 biggest trends, which everyone seems to be agreeing on.

5 Web Design Trends You Can Expect in 2018

The creative world of web design is always changing for the better with new tools, functionalities, and workflows emerging to take center stage. Last year saw some promising web design tools such as chatbots, web animations and conversational interfaces come into play. It’s time to start thinking about the web design trends that are bound to be strong front-runners to dominate this year’s web design space. Here are the popular web design trends we’ve compiled for 2018.

Rich Vibrant Colours

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Colour is one of the most stimulating tools in a web designer’s toolkit. Colour helps set the tone of the website and attract every visitor’s attention. With web designers getting more experimental, 2018 will surely witness richer, sharper, bolder and more vibrant colours taking the limelight. This is strongly supported with latest technological advancements that have enabled device screens to reproduce ultra-high definition and 4K resolutions. Check out the rich colour palette we used in creating the website for Cancer Fight Club.

More Animation

Pegged to be a brand’s strength in the digital world, animation helps convey more information in a way that is attractive and easily ingestible in a matter of seconds. Animation improves website design as it adds character to a brand and contributes invaluably to storytelling. For example, we recently teamed up with Cirkus Animation to produce an animated short video to promote the benefits flea and tick medication for Zoetis.

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Custom Illustrations

2017 saw numerous websites using illustrations and this trend is only set to become more prominent. Illustrations are a brilliant way to add flare and breathe life into plain jane websites usually characterized with dry content. Furthermore, they don’t hamper the functionality and, instead, serve as an effective avenue for presenting information. Brands can use custom illustrations as a strong design element to spruce up their website and therefore, they make for an interesting web design element to lookout for in 2018.

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Animated CSS

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2018 will witness CSS animations take over the ‘party piece’ throne from video. As super engaging as it is, video takes up too many resources and doesn’t offer the same visual experience on every device. This means that the primary message of the video often gets missed. On the other hand, animated CSS is dynamic and can be customized for every device type. This makes CSS animations an efficient tool that will surely take charge in 2018.

Bold Typography

For any website, typography is a very strong visual tool to grab eyeballs, evoke emotion and impart information in an engaging fashion. With web designers shying away from web-safe vogues, 2018 is slated to be the year of custom font selection and bold typography trends. Experts suggest that web designers will make smarter choices in choosing typefaces and serif and sans serif fonts will make a comeback this year.

PS: Those of you reading this who are in the design/marketing field will appreciate the flagrant use of Comic Sans in the header…
Definitely NOT a trendy font (a fact I recently pointed out to a client).